Learn To Run a Startup Business

Starting a successful small business is a possibility for entrepreneurs with skills, knowledge and passion to bring their product or service to market. This 100% online course will teach you the principles for opening and running a small business or start-up. Key topics include the communication and leadership skills, management principles and financial and legal concepts needed to start and operate a new business entity.

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Job Outlook for Small Business Owners
  • According to The Hill, there are over 582 million entrepreneurs in the world. FreshBooks estimates that more than 15 million Americans are full-time self-employed. Entrepreneurship is a nearly unlimited opportunity, given skills, knowledge, and determination. 
  • FactFinder data indicates the 83.1% of American entrepreneurs started their own companies. 
  • Entrepreneurs start their own companies at any age. Guidant Financial says that 60% of new businesses are started by people between the age of 40 and 60. Data from Babson College indicates that as many women start businesses as men. 
Small Business Owner FAQs
Starting and running a small business requires mental, emotional and financial resources. There is an established set of procedures that involve organizing, launching and operating an owner-managed business. Knowledge about legal and financial aspects of business creation, development and management principles and communication skills are invaluable to the start-up entrepreneur.
While conventional wisdom holds that a majority of new businesses fail, recent data may point toward a different conclusion. Small Business Genius estimates the failure rate for brand new businesses at 22.5% for the first year. A well-organized and professionally run business has a nearly-80% chance of succeeding through the first year start-up process.
While some entrepreneurs start their businesses without formal training, a well-designed entrepreneurship course provides formal knowledge about financial, legal and management issues they may not receive outside the course format. For example, according to CBInsights, 42% of businesses that fail do so because there is no demand for their product or service. Another 29% fail for lack of proper capitalization and budgeting.
Course Objectives
  • Know the various types of financing available for entrepreneurs, from venture capital to traditional financing sources
  • Gain confidence and improve management communication skills needed to collaborate with vendors, clients, and partners, including employees
  • Understand legal requirements for starting and running a business
  • Learn the essentials of creating and developing a successful business plan
  • Learn to use a business plan as a tool for internal strategic management and external positioning
  • Explore the business development process
  • Understand how to create change
There are no prerequisites to take this course.

Kelley Burgess
Kelley Burgess is a public-speaking coach and author and presenter of the half-day seminar "Serving with Maximum Effectiveness." Previously spent five years teaching speech, debate, and mediation at the high-school level and was named in "Who's Who of America's Best Teachers" in 2003, 2004, and 2005. She holds a bachelor's degree from the University of Maryland.
Katrina McBride
Katrina McBride's career reflects extensive experience in organizational leadership, marketing strategies, and market development in multi-national corporate environments. Her leadership abilities have been utilized to develop new programs and functional areas. In director-level positions for Nortel Networks, she led strategy for competitive intelligence, emerging markets, and lead generation. McBride holds an M.A. in organizational management and a B.S. in psychology.
Registration and Enrollment
This course is 100% online. Start anytime.
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The Poway Unified School District (PUSD) is an equal opportunity employer/program and is committed to an active Nondiscrimination Program. PUSD prohibits discrimination, harassment, intimidation, and bullying based on actual or perceived race, color, ancestry, national origin, nationality, immigration status, ethnicity, ethnic group identification, age, religion, marital or parental status, physical or mental disability, sex, sexual orientation, gender, gender identity, or gender expression or association with a person or a group with one or more of these actual or perceived characteristics. For more information, please contact: Title IX/Equity Compliance Officer, James Jimenez, Associate Superintendent of Personnel Support Services, Poway Unified School District, 15250 Avenue of Science, San Diego, CA 92128, 1-858-521-2800, extension 2761, jjimenez@powayusd.com. For students, you may contact Title IX Coordinator/ 504 Coordinator, Jamie Dayhoff, Director of Attendance and Discipline, Poway Unified School District, 1-858-521-2840, jdayhoff@powayusd.com

Poway Unified School District, 15250 Avenue of Science, San Diego, CA 92128-3406