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MARKETING  Course Outline

Unit 1  The World of Marketing                 1^st 6 WEEKS

·        Chapter 1  -  Marketing is all around us

·        Chapter 2  -  Basic Marketing concepts

Unit 3  Business & Marketing essentials

·        Chapter 5  -  Business & Social responsibility

·        Chapter 6  -  The domestic marketplace

·        Chapter 7  -  The global marketplace

Unit 5  Selling                                               2^nd 6 WEEKS

·        Chapter 13  -  What is selling?

·        Chapter 14  -  The sales process

·        Chapter 15  -  Determining needs & product presentation

·        Chapter 16  -  Handling customer questions & objections

·        Chapter 17  -  Closing the sale & following up

Unit 6 Promotion                                        3^rd 6 WEEKS

·        Chapter 19  -  What is promotion?

·        Chapter 20  -  Advertising media

·        Chapter 21  -  Preparing print advertisements

·        Chapter 22  -  Visual merchandising & displays

·        Chapter 23  -  Publicity & public relations

To enhance the material found in the book as well as in the notes & lectures, speakers from business and industry will come in to the classroom to share their relevant business experiences and shed new light on career-related questions. Students will also have the opportunity to work on Marketing projects, complete weekly articles, and experience explorative field trips to near by businesses.

Evaluation: Successful completion of daily assignments (classwork and homework), tests/quizzes, work habits/attitudes/class participation.

            Tests / Quizzes                                                           35%

            Notebooks (Homework & Classwork)                     25%

            Projects, Articles & Misc.                                          30%

            Final                                                                             10%